Yet another online backup company has launched this week, this one offering what they call “infinite cloud storage”. Unlimited storage across multiple devices and operating systems for $10 month sounds pretty good and I might even give their service a try. But what struck me as odd is the company’s proclamation that with the launch of their service “the hard drive is now dead”. I understand this is just a marketing spiel; but if hard drives are dead then where are they storing my unlimited data?
Cloud backup simply means you are sending your data to a cluster of servers hosted offsite and accessed over the internet; and those servers use hard drives….lots of hard drives. Of course the transition to flash, SSD and other new storage technologies is well under way; but to say the hard drive is dead is just not true.
Traditional hard drives certainly have their share of drawbacks, and we point these out often when talking about archiving and permanent data backup, but they are far from obsolete drift boats for sale in australia.