SSD prices on the rise due to NAND flash shortages

The NAND flash supply shortage that has endured this year is expected to continue throughout the fourth quarter, and all signs point to ongoing supply issues well into 2017.

According to TrendForce, strong smartphone demand is the main reason for the NAND flash shortage.  However, higher than anticipated SSD adoption rates in the industrial, enterprise, and consumer markets have also contributed to the severe shortages.  We have already seen factory lead times increase nearly two-fold over the past few months, and price increases affecting certain SSD product lines are not far behind.

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Have you felt the impact of flash?

We’ve seen a more dynamic change in the storage of data on Flash in the past few years than ever before. NAND flash used to only be “trusted” (using that term loosely) in two areas: laptops, and non-critical entertainment such as storage for cameras. Before DIGISTOR was big in the flash storage arena, we would scrutinize every detail of a 2.5” SSD drive for our desktop PC’s, comparing how much data per day we copy, use, and write to be sure we wouldn’t run out of NAND P/E cycles before a standard HDD would.

Over time we came to trust the technology, and even work closely with several global chipset manufacturers that let us in on the deep inner workings of how the NAND is used and how the chipset can, in fact, protect your data. Now we’ve scaled far beyond standard SSD storage for PC’s, and Cinema SSD drives. The more we improve industrial grade high speed flash storage, the more critical applications appear that benefit from improved speed and ruggedized design of solid state storage.

One area that was fairly surprising is the way cloud storage uses flash to improve the response time of any given search for your data. Usually we assume this bottleneck, our ISP, will mean that our remote files can be stored on big spinning disk drives out in a server farm where no SSD’s would really be of use. However, have you noticed that search results appear as you type these days on Google, and Facebook? Yes, that is the result of having some parts of the cloud built to use the high speed dependability of solid state storage.

The area that was more expected, but slower growing, is the IoT. The Internet of Things category has been looking for its day in the sun for some time. Now, something amazing is happening due to the improvements in controller tech, NAND flash, and testing for industrial applications. These little devices can finally have the ability to be truly smart because of the capacity, speed, and reliability of the integrated solid state storage, and improved SoC IC all packed into a small footprint.

The more IoT devices can prove themselves as necessities in our lives, the more innovation will grow from the next generation of devices. In order to do this though, the main requirement is usability. A close second is reliability. IoT devices are usually low power, and always running. Perhaps you don’t even use a particular device every day, but when you need to use it, it must be reliably functioning. There is no room for off-the-shelf consumer flash storage when you have a critical control system in place, perhaps monitoring the security of your home, or granting access to your front door.

We all got used to flash with cheap SD storage for our point-and-shoot cameras, and maybe we have had some experience with SSDs in our laptops. Now that flash storage is used for more critical components in our digital life, there’s no other choice but to be sure your storage of choice is high quality tested NAND and built by a trusted manufacturer. DIGISTOR is always willing to help you in this endeavor. If you’re working on any project, large or small, IoT or enterprise storage, and want to take storage concerns out of the equation, just contact us and we’ll be able to help.

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